Studio AI — Your Studio's AI Chief of Staff

Vision

Studio AI

Your studio's AI chief of staff

AI intelligence purpose-built for fitness studios — because your Mindbody dashboard can't predict the future

Every studio owner deserves the predictive intelligence that enterprise gyms spend millions on.
Every member deserves self-service freedom without calling the front desk.
We bring both to independent studios — for $99/month.

Churn Prediction Revenue Intelligence Member Self-Service No Lock-in

Confident and data-driven. Like a Bloomberg terminal for your studio — but one that speaks human. We don't sugarcoat the numbers, but we always tell you what to do about them.

The Problem

Studio Owners Lose $28K/Year to Churn They Never See Coming

Maria — Austin Yoga Studio

200 members · 3 instructors · 8 years in business

Maria runs a thriving yoga studio. She knows her regulars by name, teaches 4 classes a week, and manages everything through Mindbody. But every month, 12–15 members quietly cancel — and she doesn't find out until they're already gone. No warning. No pattern. No chance to save them.

$28,800/yr

Walking out the door — silently, predictably, preventably

200 members × 8% monthly churn × $1,800 LTV = $28,800/year lost
That's $2,400/month in preventable revenue loss

What Mindbody tells Maria

"You lost 14 members this month." No why. No warning. No suggested action. Just a number — after it's too late.

What Enterprise Gyms Have

Dedicated data science teams
Churn prediction models ($500K+/yr)
Automated retention campaigns
Revenue forecasting and optimization
Proactive member engagement

What Studio Owners Have

A spreadsheet and gut feeling
Last month's cancellation report
"Check in with members" on a sticky note
Pricing set once, never revisited
Find out members left after they're gone

Why Now

Three Tailwinds That Make This Possible Today

AI Got Cheap

Churn analysis that cost $500/studio/month in 2024 now costs $5/studio/month. GPT-4-class models are commodity infrastructure. The intelligence layer that was only economical for enterprise chains is now viable for a 200-member yoga studio.

Stripe Connect Solved Payments

Multi-tenant payment processing is now a solved problem. We don't need to build the plumbing — we build the intelligence. Stripe handles KYC, ACH, card processing. We focus 100% on the AI and member experience.

Incumbents Are Stuck

Mindbody: .NET 2008 monolith, Vista PE ownership, $1.9B debt. Glofox: Post-acquisition chaos at ABC Fitness. Neither can ship AI features in under 2 years. The market leader has a 1.9-star App Store rating. The window is wide open.

The Solution

Your AI Chief of Staff for the Studio

Studio AI gives every independent studio owner the predictive intelligence that enterprise fitness chains spend millions on — for $99/month.

Three core AI capabilities, working together 24/7. Not a dashboard you check — an intelligence layer that proactively tells you what's happening and what to do about it.

⚠

Churn Prediction

Flags at-risk members 3 weeks before they cancel. Analyzes booking frequency, class variety, payment patterns, and engagement signals. Color-coded risk scoring so you know exactly who to focus on.

Healthy

Watch

At Risk

Critical

☷

Smart Scheduling

Tells you which classes to add, move, or cut based on attendance patterns, demand signals, and revenue per slot. Stop guessing which time slots work — let the data decide.

★

Revenue Intelligence

Pricing suggestions based on market data and willingness-to-pay analysis. Revenue forecasting so you see next month before it happens. Win-back automation that re-engages churned members with the right offer at the right time.

Category Creation

Studio AI Creates Tier 4 — Predictive AI

The fitness management market has four tiers of intelligence. Every incumbent is stuck at Tier 3 or below. Studio AI is the first mover at Tier 4 — predictive AI that tells you what's about to happen and what to do about it.

Tier 1 Basic Scheduling "Who booked what" Vagaro, Square Appointments

Tier 2 Member Management "Who's active and who paid" Member.Life

Tier 3 Analytics Dashboard "What happened last month" Mindbody, Glofox

Tier 4 Predictive AI "What's about to happen & what to do" Studio AI (first mover)

Market Opportunity

$4.5B Market, 100K+ Studios Underserved

$4.5B

Fitness Management
Software Market

100K+

Independent Fitness
Studios in the US

$25–35K

Avg Churn Cost
Per Studio Per Year

$200–500K

Average Studio
Annual Revenue

40,000

SAM: Yoga/Pilates/Boutique
Studios in US Metros

Our serviceable addressable market is 40,000 yoga, pilates, and boutique fitness studios in major US metros. These are the studios most likely to adopt AI-first management software — tech-savvy owners running $200K–$500K/year businesses who are bleeding revenue to churn.

Competitive Landscape

Nobody Does What Studio AI Does

Feature	Mindbody	Glofox	Member.Life	Vagaro	Studio AI
Churn Prediction	—	—	—	—	AI
Smart Scheduling	—	—	—	—	AI
Win-back Automation	—	—	—	—	AI
Member Self-Service	Basic	Basic	—	Basic	Full
Processing Fee	Varies	Varies	5%	2.2%	2.9%
Contract Lock-in	12-month	Likely	None	None	None
Mobile App Rating	1.9★	9.3★	~6★	~7★	Target: 9.5★
Price	$139–499	$100–600	Free–$100	$30+	$99–349
AI Retention	—	—	—	—	Core Product

Pricing

ROI on Day One — Every Tier Pays for Itself

Starter

$99

/month

Save $150/mo vs Mindbody on day one

Scheduling & bookings
Member management
Payment processing
Basic analytics
Member self-service app

Pro

$199

/month

Save 3 members/mo = 2.3x ROI day one

Everything in Starter
Churn prediction AI
Smart scheduling AI
Revenue intelligence
Automated win-back
Advanced analytics

Growth

$349

/month

For $30K+/mo studios — AI pays 5x over

Everything in Pro
Multi-location support
Custom AI models
API access
Dedicated onboarding
Priority support

Business Model

SaaS + Payments — Simple, Scalable

Revenue Model

Primary Revenue

SaaS subscriptions ($99–$349/mo per studio) — scales with studio count, not transaction volume

Secondary Revenue

Payment processing margin (minimal) — 2.9% + $0.30 pass-through with no markup. Trust signal, not profit center.

Unit Economics

No transaction markup. Revenue scales linearly with studio count. Each studio is pure recurring SaaS revenue.

Moat

Churn prediction AI improves with every studio's data. Network effect: more studios = smarter models = better retention = more studios.

$199

Avg ARPU/mo

$300

Est. CAC

$7,200

3-Year LTV

24x

LTV:CAC

Go to Market

Austin Beachhead → National Expansion

Phase 1

Month 1–3

Beachhead: Austin Yoga Studios

Maria's network + Mindbody contract expiration targeting. First 10 studios through warm intros and the pain of 1.9-star software. Focus: prove churn prediction works.

Phase 2

Month 3–6

The "Mindbody Refugees" Campaign

Target studios whose Mindbody contracts are expiring. Content marketing: "How much is your studio losing to invisible churn?" Paid social to studio owners in Austin, LA, NYC.

Phase 3

Month 6–12

Expansion: Austin → LA → NYC → SF

Expand to major metros with high studio density. Referral program (give a month, get a month). Studio owner community and case studies.

Phase 4

Month 12+

All Major US Metros

National expansion across all 40,000 SAM studios. Enterprise multi-location features. Vertical expansion into pilates, barre, martial arts, dance.

The Number That Matters

Demo Day Metric

12-Week Target

$50,000

in prevented churn across 10 studios

This is a revenue number, not a vanity metric. It proves the AI works. It makes investors do the math: if 10 studios save $50K, then 1,000 studios save $5M, then 10,000 studios save $50M — and they're all paying us $199/month to do it.

Studios
in 12 Weeks

$5K

Avg Churn Prevented
Per Studio

$50K

Total Revenue
Protected

Shared

Onboarding & Auth

7 screens

Welcome

00-welcome.html

01-auth.html

Role Select

01-role-select.html

OTP Verification

02-otp-verification.html

Owner Setup

02-owner-setup.html

Member Sign Up

03-member-signup.html

Member Onboarding

04-member-onboarding.html

Owner

Studio Owner Experience

18 screens

Splash

00-owner-splash.html

Studio Setup

01-owner-onboarding.html

Dashboard

02-owner-dashboard.html

Demo Day

Member Health

03-owner-churn-dashboard.html

AI Core — The Moat

Schedule

04-owner-schedule.html

Members

05-owner-members.html

Risk Badges

Settings

06-owner-settings.html

Add Class

25-owner-add-class.html

NEW

Attendance

26-owner-attendance.html

NEW

Invite Members

27-owner-invite-members.html

NEW

Connect Stripe

28-owner-connect-stripe.html

NEW

Add Member

29-owner-add-member.html

NEW

Class Detail

07-owner-class-detail.html

Member Detail

09-owner-member-detail.html

Finance

10-owner-finance.html

Payments

11-owner-payments.html

Marketing

12-owner-marketing.html

Analytics

13-owner-analytics.html

Member

Member Experience

9 screens

Member Home

10-member-home.html

Browse Classes

11-member-schedule.html

Class Detail

12-member-class-detail.html

Subscription

13-member-subscription.html

The Wedge

Check-in QR

14-member-checkin.html

Profile

15-member-profile.html

Booking Confirmed

18-member-booking-confirm.html

My Classes

19-member-my-classes.html

Purchase Plans

23-member-purchase.html